TLDR
Faire takes 15% on marketplace orders, adds a $10 new-customer fee, and still charges payment processing. That puts the effective fee around 17-19% for most brands. On $100,000 in annual marketplace revenue, that is roughly $17,000-$19,000 in fees. A direct ordering portal costs $240-$1,188/year, which means the break-even point comes quickly once repeat orders become a meaningful part of your wholesale revenue.
Faire
Free to list; 15% marketplace commission + $10 new-customer fee + 1.9-3.5% processing on all ordersper month
OrderDock
$20–$99/mo. Zero commissions.per month, zero commissions
Source: Sarah Shaw Consulting, 2024
Source: Sarah Shaw Consulting, 2024
Faire Pricing Tiers
| Tier | Price | Includes |
|---|---|---|
| Marketplace-Discovered Orders | 15% + $10 new-customer fee + 1.9-3.5% processing | Faire advances payment immediately, Buyer gets net 60 terms, Faire covers returns from new retailers |
| Faire Direct | 0% commission + 1.9-3.5% processing | For buyers you bring to Faire yourself, No Faire marketing support, Attribution fails without correct link |
Hidden Costs You Won't See on the Pricing Page
- ⚠ Buyer relationship owned by Faire, not you
- ⚠ Buyer data (ordering patterns, contact details) not exportable
- ⚠ Cannot direct Faire-sourced buyers to external ordering channels without restrictions
- ⚠ Commission rate subject to change at Faire's discretion
The Commission Math
Faire’s pricing model is straightforward once you account for all three fees.
Every marketplace-discovered order carries a 15% commission on the full order value, a $10 one-time flat fee per new retailer, and 1.9-3.5% payment processing depending on payout speed. The effective rate on most orders is 17-19%.
Here is what that looks like at different revenue levels using a conservative 17% effective rate:
| Annual wholesale revenue via Faire | At 17% effective rate | Direct portal alternative |
|---|---|---|
| $50,000 | $8,500/yr in fees | $240-$1,188/yr |
| $100,000 | $17,000/yr in fees | $240-$1,188/yr |
| $250,000 | $42,500/yr in fees | $240-$1,188/yr |
| $500,000 | $85,000/yr in fees | $240-$1,188/yr |
The direct portal numbers are annual costs for OrderDock ($20-99/mo flat). No per-order fees and no new-customer tolls.
Real Dollar Losses at Scale
The abstract percentage becomes easier to understand when you convert it into brand-level margin loss.
A jewelry brand selling at $100 wholesale with a $40 cost of goods, doing business with 50 stores, loses roughly $6,000/year to Faire versus selling direct. The margin impact is larger than it looks because each commission dollar comes out of gross profit, not revenue.
A handbag brand at $200 wholesale, selling to 200 stores quarterly, loses roughly $144,000/year compared to a direct channel. That figure represents the difference between what Faire collects and what payment processing alone would cost on the same order volume.
When Faire Makes Sense
For brands with no existing wholesale relationships, Faire’s marketplace creates value that is hard to replicate quickly. Getting in front of independent retailers without building an outbound wholesale sales process can accelerate early growth.
The 15% on a genuinely new buyer can be worth it because you are paying for discovery.
The math changes on reorders. A buyer who has ordered from you four times is not a new relationship. The marketplace discovery already happened. The 15% on their fifth order is just recurring cost on an established customer relationship.
Faire Direct: The Partial Escape
Faire offers a “Faire Direct” option where you bring buyers to Faire yourself using a custom link. These buyer relationships pay 0% commission and only incur payment processing.
This is worth using for your existing dealer network. If you are sending order links to accounts you already have, Faire Direct eliminates the commission on those orders.
The limitation is attribution. If the retailer does not use your exact Faire Direct link and instead finds you through Faire search, the full commission applies. Your buyer data also remains inside Faire’s system.
The Break-Even Calculation
OrderDock costs $20-99/month flat. At $20/month ($240/year), the break-even against Faire’s 17% effective rate is about $1,412 in annual marketplace revenue.
At $99/month ($1,188/year), break-even is about $6,988 in annual marketplace revenue.
Any established wholesale brand clearing five figures in annual Faire sales is already past the point where a direct portal becomes financially compelling.
The Direct Portal Case
A direct wholesale ordering portal gives you a permanent ordering channel you control. Your buyer data is yours. Your pricing is yours. There are no per-order fees. You can set net terms, manage buyer-specific price lists, and shape the ordering experience around your catalog and buyer workflow.
The trade-off is discovery. You do not get Faire’s buyer network, so new retailer acquisition requires more outbound effort. If your goal is pure buyer acquisition from zero, Faire can help. If your goal is protecting margin on an established buyer base, the direct-channel math is much stronger.
Q&A
What percentage does Faire take from sellers?
Faire takes 15% on marketplace-discovered orders, adds a 10 dollar one-time new-customer fee, and charges 1.9-3.5% in payment processing depending on payout speed. On most orders, the effective take rate lands around 17-19%. That is the number most brands should use when running a Faire fee calculator.
Q&A
When does leaving Faire make financial sense?
At a 17-19% effective fee rate, the break-even against a 20 dollar per month direct portal happens at roughly 1,700 dollars in annual marketplace revenue. At 50 dollars per month, break-even is closer to 4,000 dollars. Once repeat orders are generating real volume, the economics usually favor moving those buyers into a direct channel you control.
Q&A
What workarounds exist for reducing Faire's commission?
Three common approaches are: use Faire Direct links for existing customers so commission drops to zero and you only pay processing, raise opening MOQs to dilute the flat 10 dollar new-customer fee, or reserve certain SKUs for the marketplace so your direct channel can preserve better economics. Each workaround still leaves Faire in control of part of the relationship.
Q&A
How does Faire's take rate compare to building a direct ordering portal?
Faire takes 17-19% per order on marketplace business. A direct B2B ordering portal like OrderDock costs 20 to 99 dollars per month flat, with no per-order commission and no new-customer toll. At 200,000 dollars in annual marketplace sales, Faire fees land around 34,000 to 38,000 dollars per year. The portal cost would still be 240 to 1,188 dollars.
| Faire | OrderDock | |
|---|---|---|
| Monthly cost | Free to list; 15% marketplace commission + $10 new-customer fee + 1.9-3.5% processing on all orders | $20–$99/mo. Zero commissions. |
| Commissions / transaction fees | Varies | $0 |
| Contract | Annual or custom | Month-to-month |
Frequently asked